For instance, if I see too many recruiters rather than engineers appearing in the search I might add in 'NOT recruiter' to remove them from the results." "We might use 'not' to eliminate a common word that might not apply to a given role. "If multiple skills are required for a position, we might use 'and' to make sure that only candidates who have each of those skills listed appear," said Amanda Daering, who worked in recruiting and HR for Northwestern Mutual, Compuware, and Centare before launching her own boutique HR and recruiting firm, Newance, which has helped place candidates at high growth startups and VC firms. "This is precisely why it's crucial to make sure your LinkedIn profile and resume contain specific keywords that are both relevant to your recent experience and the job opportunities you are interested in," he said. ("account executive" OR "sales" OR "business development") AND "saas" AND "quota" AND "presidents club" ("scientist" OR "engineer") AND "python" AND ("machine learning" OR "decision tree" OR "regression")Īnd for a high-performing SaaS sales position, his team would use the following: Other variants of the above Boolean search string might include keywords like "computer science" and "product development," he added.įor another position, such as a data scientist or machine learning engineer, Atuahene shared that a potential search string could look like: "This means that LinkedIn will return search results for profiles that contain the keywords 'Node' and 'React,' along with the various titles and cloud-related keywords that are in parentheses," he said. ("engineer" OR "developer") AND "node" AND "react" AND ("aws" OR "gcp") Recruiters use boolean searches to find candidates with the right titles and skillsĪtuahene shared a real example a recruiter on his team used to search for a software engineer on LinkedIn: "In fact, we've had some of our candidates increase their inbound messages from recruiters and hiring managers by 10X just from adding one keyword," he said. ![]() "Candidates who want to get more attention from recruiters should intentionally include skill-based keywords on their LinkedIn profile that have relevance to their area of expertise," he added.įor example, full-stack JavaScript engineers should include the specific names of the client-side frameworks they have experience with (such as React.JS, Angular, Ember, and so forth) along with server-side and infrastructure and containerization keywords (such as NodeJS, AWS, GCP, Kubernetes, and so forth).Ĭandidates Atuahene has advised to make this kind of change have increased their inbound messages from recruiters by over 300%. ![]() "LinkedIn alone has over 706 million users, so it would be nearly impossible to sort through the thousands of potential candidates without advanced keyword searching," he said. The three three words mentioned above - "or," "and," and "not" - along with quotation marks, brackets, and other symbols help define what shows up in search results on LinkedIn, company databases, applicant tracking systems, job boards, and more, and helps recruiters single out candidate profiles that contain specific desired keywords. "Most recruiters use boolean logic, which is essentially advanced keyword searching, to track down prospective candidates on LinkedIn," said George Atuahene, founder and managing director of Kofi Group, an executive search firm that helps VC-backed startups funded by investors like Andreessen Horowitz hire technical talent. ![]() Developed by a 19th century mathematician, this research method allows people to seek out information using "and," "or," or "not" phrases and is widely used among recruiters as a way to filter through job candidate profiles with efficiency and speed.Īnd job seekers who want to increase their visibility - making sure their information shows up among the results when filters meant to narrow the field of candidates are applied - can benefit if they take the time to learn the ins and outs of this approach. They suggested selecting three to five words from job descriptions and avoiding keyword stuffing.īoolean logic - if it sounds like a phrase straight out of an algebra textbook, that's because it is.Three recruiters shared how job seekers can optimize their profiles for this boolean methodology.Recruiters routinely look up keywords using "and," or," or "not" to track down job candidates. ![]() Account icon An icon in the shape of a person's head and shoulders.
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